It is paramount to have a strong website and online presence to ensure business success. Everyone researches people, businesses and reviews online before purchasing, interacting or working with companies. Thankfully there are now many systems available which allow you to create a website without design and coding knowledge.
The template designs can be utilised and manipulated to make your site unique with a little planning, marketing and research. We are going to discuss the key areas to focus on to get you started.
It is vital to complete some research. First, investigate what your competitor’s offer; compare the functionality, categories, design and layout, content and branding. Then begin planning the site navigation with a map of the layout, so that the clients journey around the site is as smooth as possible, to make sure they purchase or contact you before leaving the site. Select a professional theme and make sure the design is responsive; over 50% of site traffic is now from mobile devices.
Content really is king! It must be well written, well researched and include search engine optimisation and keywords relating to you, your business and your client base. Be sure to sign up for the Social Media platforms that best compliment your products and services. Build a strategy for content, timings and follower growth.
Use different formats of multimedia i.e. videos, images and slideshows to increase engagement.
Measuring / Research
To ascertain the success of the site, specific pages and the overall performance, regular analysis needs to be done. Google Analytics is the most popular tool and allows you to investigate how long customers stay on specific areas of your site. Which areas they most or least engage with and what pages need improvement. Also, look at your conversion rate: 0.5%-2% is most common, x 3 times this can be achieved with all of the above, define your Return on Investment for each piece of work; for all interactions and any outsourced work.
In conclusion, the overall aim is to build a site that reflects you, your brand and services. A professional site immediately shows you are a trusted business.You can achieve this with features such as testimonials and reviews.